STRLGHT Is A Strategic Content Partner

We help brands stand out from the darkness

(You know kinda like stars? Get it STRLGHT)

STRLGHT Is A Strategic Content Partner

The way we achieve that is by focusing on the small details of a singular project and gradually threading them into a seamless whole with a finesse of creativity.

We have a history of creating video content for commercial and corporate clients, websites to match, and just about anything that demands creative strategizing with a flawless production quality.

Our track record for creating successful digital campaigns for home improvement companies, tech companies, furniture makers and non-profits hinges on a little extra sparkle from us. Every piece of creative work we develop is built on thorough customer research.  It sounds simple, but we've been shocked at how rarely the other folks go that extra mile before presenting ideas. The strategy we provide clients usually shines far beyond the life cycle of their campaign.

<  Check out our reel

The way we do that is by focusing on the small details of a singular project and gradually combining them into a seamless whole with a touch of creativity.

We have a history of creating video content for commercial and corporate clients, websites to match, and just about anything that demands creative strategizing and flawless production quality.

Our track record of creating successful digital campaigns for home improvement companies, tech companies, furniture makers and non-profits hinges on a simple fact. It'd be very hard to stay in business if we didn't.That, plus the fact that every piece of creative we develop is built on thorough customer research. It sounds simple, and it is -- but we've been shocked at how rarely the other guys do it before presenting ideas.The strategy work we provide clients usually serves far beyond the conclusion of the campaign for which it’s developed.

Our Process

Research

Our campaigns are built on consumer research. We work with you or your team to find that perfect audience. No two brands are the same. Our approach to any two projects is built on a unique strategy to get results.

Strategy

After we have broken down what and who we are targeting with our research. How do we reach them and with what? We will partner with your team to position, plan, and create a strategy that makes it happen. Is it the next big video campaign or a long term podcast play?

Creative

Branding is a creative process. It turns your name into a personality. Essentially turning a static idea into a living and breathing thing. Wether you have no idea what your branding should look like or you already have a developed idea of your brand. We focus on what is happening in culture and bending it to your needs. Wether that is writing questions for your interview clips to directing and creating an entire story to build your next big ad campaign. We are here for it.

Production

The big day or days, this is where it gets real. We create original content that’s worthy of the brand ideology we came up with in our creative process, engaging audiences with video, photography, writing, and other categories from our multi-functional production studio.

Distribution

We made this incredible piece of content together but now we need to make it work for us. Finding those eyeballs and minds to engage. Through the right blend of strategic influencer engagement, PR, and efficient media buying, our ads reach the audience we targeted on day one of this whole thing your customers.

Evolution

There are short fixes and there are massive and permanent solutions. Adaption is key to leading categories. We will help with that evolution and be a continuing partner through to the next project. Using implemented analytics we can watch performance of the branding over time and adapt.

Who The Heck

But who the heck are you?

STRLGHT was founded in 2016 in Madison, Wisconsin by Clay Michek (< That guy over there). We have expanded to serve clients across the midwest, and nationally. Working for a plethora of different types of business, from roofing companies to startup accelerators. No matter the category of business everyone has a story to tell, an audience to reach, and we want to make that more accessible to everyone by making your starlight shine.